Devesh Tiwari December 29, 2022 No Comments


A/B testing, also known as split testing, is a method of comparing two versions of a webpage, marketing campaign, or other digital content in order to determine which version performs better. A/B testing involves dividing a sample group into two groups, with one group being shown version A and the other group being shown version B. The performance of each version is then measured and compared in order to determine which version is more effective.

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